Wednesday, November 09, 2016 - As a global leader in technology, innovation, and service, Troy is committed to continual improvement for the benefit of customers. Included in this initiative is the branding effort to communicate Troy’s unique value proposition and reputation in the industry as The Gold Standard for Performance. To that end, Troy is pleased to announce the introduction of a new alternate logo, which will serve in place of the current Gold Diamond in certain external and internal communications, as well as all global labeling efforts. This logo will not replace the already industry-recognized Gold Diamond.
“The alternate logo was created to offer branding flexibility as well as greater visibility for the Troy name,” says W. Brian Smith, Vice President of Troy Corporation. “The new alternate logo will communicate to the marketplaces we serve that Troy is a global leader as well as a strong and dynamic company that is continually growing and evolving.”
The new logo will appear in advertisements, trade shows, literature, and labeling in the near future. Visit www.troycorp.com for more information on Troy products and services that improve the performance of finished goods and contribute to a ‘greener’ world.
Troy Corporation develops and manufactures specialty materials that enhance the properties and performance of its customers’ products and processes, and is committed to helping manufacturers meet global requirements for compliance and sustainability. Founded in 1950, Troy is headquartered in Florham Park, New Jersey with sales offices throughout the United States, Canada, Europe, Asia, and Latin America. Troy materials are used and available in over 100 countries worldwide.
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